Living Bold: The Spirit of the Gunfighter Hat
The bolero, or gunfighter hat, is not for the faint of heart. It is for the bold, the adventurous, and those who walk their own path. Worn by outlaws, visionaries, and free spirits throughout history, the bolero symbolizes a lifestyle of courage and daring individuality.
Someone who wears a bolero isn’t just choosing a hat—they’re declaring a way of life. It’s the traveler who takes the long road through the desert, the artist who turns the world into their canvas, the dreamer who won’t settle for ordinary. It’s for the men and women who embrace risks, carve their own destiny, and savor the beauty of a life lived with intention.
This iconic style has transcended time and culture, moving from the bullrings of Spain to the silver screen of the American West. Today, the bolero lives on as an expression of refinement with an edge, bridging the line between heritage and modern adventure. When you put on a bolero, you’re not just wearing a hat—you’re stepping into a legacy of confidence, artistry, and grit.
At True West Hats, every bolero is handmade with the same authenticity as the lifestyle it represents. Sharp. Distinct. Unapologetically bold. Because life isn’t meant to be lived quietly.