Live Your Adventure With a Custom Hat

Your cart

Your cart is empty

Our Story

It was in Aspen where Charlie and April’s paths crossed and their story began. After meeting, April joined Charlie at his off-the-grid home in southern Chile, where they raised cattle and embraced a rustic, sustainable lifestyle. Seeking to expand their adventures in South America, they relocated to Cafayate in Salta, Argentina, a picturesque region known for its wine, golf, and luxury homes. There, they opened Restaurante Colorado, catering to a growing community of expatriates in a high-end development called La Estancia de Cafayate. April began a career in international real estate, while Charlie focused on designing and building custom homes within the development. They extended their services by fulfilling the interior design needs of home-building clients. Together, they collaborated with local artisans to create custom cabinetry, furniture, and home décor, while also sourcing high-quality materials and furnishings from Buenos Aires.

Our Story Continued

Their shared vision and entrepreneurial spirit turned La Estancia de Cafayate into a thriving hub for creativity and community. In 2015, Charlie and April returned to Aspen and began consulting for a high-end Western store, taking on a pivotal role in developing the company’s branded product line. They spearheaded the installation of a manufacturing facility to produce custom hats, luxury bags, and premium leather goods. During this time, Charlie honed his craft as a hat maker, mastering the skills needed to create bespoke, high-quality designs. By 2017, after successfully establishing the production facility and increasing Aspen's store's branded product revenue significantly, Charlie and April decided to embark on their own venture. They moved to Paonia, Colorado, and launched True West Hats, combining their expertise in craftsmanship, design, and business development to create a brand that celebrates individuality and Western heritage.  During the pandemic, April and Charlie relocated True West Hats to Sedona, Arizona, where they successfully grew the business. In September 2024, due to a family emergency, they made the decision to close their retail store but continued to serve clients from their design studio at their home in Cornville and online.

Our Locations

Uptown Sedona Pop-Up

252 N. SR89A - Suite 3
Sedona, AZ 86336

Design Studio - Cornville

Open Only by Appointment
Swinging Bridge Road and Old Pumphouse Road

Contact us

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.